Hi, I'm Brooke Herron.
I help B2B companies turn their websites into their strongest marketing asset.
I'm a web strategist with unusually deep roots in UX, content, and SEO — which means I can see how all the pieces connect — and build a strategy that makes them work together.
What I Bring to the Table:
WEB STRATEGY
I approach the website holistically — as the place where business goals, user needs, and brand credibility either come together or fall apart. My work is making sure they come together.
UX THINKING
With over a decade of UX practice behind me, I map user journeys, diagnose friction, and bring that thinking into every strategic decision I make about a site.
AEO/SEO
Search visibility isn't bolted onto web strategy — it's built into how I think about site architecture, content structure, and information hierarchy from the start. I've built SEO and AEO strategies designed for topical authority and visibility in AI answer engines.
ANALYTICS
I've built measurement frameworks from scratch — defining what to track, guiding tagging strategy, and ensuring key user journeys have the visibility they need to turn data into decisions.
Selected Work
Non-Profit Website Redesign
Reorganized a content-heavy nonprofit website to improve navigation clarity, content discoverability, and user flow.
Content Strategy for a B2B Tech Manufacturing Company
Combined business goals with audience needs to create an SEO-friendly content strategy and editorial calendar, incorporating audience insights, competitive analysis, and keyword research.
SEO Content Strategy for a Global Non-Profit
Aligned multiple stakeholder departments with a unified content strategy and editorial calendar to create meaningful, user-centered content.
Transforming a Blog into a User-Friendly Content Hub
Revitalized the UX of a corporate blog, transforming it into a dynamic resource hub with improved navigation, readability, and user engagement.
Web strategy led by content instincts and analytical rigor.
I've been building and working on websites for over a decade — driven from the start not just by making them look good, but by making them genuinely effective for the businesses behind them.
That work took me deep into UX, content strategy, SEO, and analytics — because each one turned out to be essential to website performance.
Most of that time has been spent inside B2B marketing teams, which gave me something equally important: fluency in business goals, messaging strategy, pipeline pressure, and a clear sense of what's at stake when the website doesn't deliver.
That combination — strategic depth across the disciplines that drive website performance — is what I bring to every engagement.
Available for consulting
I work with a select number of B2B organizations that need strategic clarity and a practical plan they can execute.
Website and content strategy
SEO and AI visibility initiatives
Content audits and information architecture
UX-informed messaging and page structure
Analytics-informed website optimization
Cross-functional website projects and redesigns