Hi, I'm Brooke Herron.
I help B2B companies turn their websites into their strongest marketing asset.
I'm a web strategist with deep roots in UX, content, and SEO. I connect strategy, user experience, search, and the technology that supports it — so everything on your website works together.
What I Bring to the Table:
WEB STRATEGY
I turn complex website challenges into a clear direction — identifying what matters most, setting priorities, and building a roadmap teams can execute.
UX THINKING
I map journeys and uncover friction to understand where users get stuck — then shape experiences that help them find what they need and take action.
AEO/SEO
I build search visibility into the structure of the site — strengthening topical authority and helping people and AI systems better understand what you offer.
ANALYTICS
I define what to track and why, so the data you need exists when you need it. I turn analytics into clarity that guides strategy, content, UX and business decisions.
Selected Work
Non-Profit Website Redesign
Reorganized a content-heavy nonprofit website to improve navigation clarity, content discoverability, and user flow.
Content Strategy for a B2B Tech Manufacturing Company
Combined business goals with audience needs to create an SEO-friendly content strategy and editorial calendar, incorporating audience insights, competitive analysis, and keyword research.
SEO Content Strategy for a Global Non-Profit
Aligned multiple stakeholder departments with a unified content strategy and editorial calendar to create meaningful, user-centered content.
Transforming a Blog into a User-Friendly Content Hub
Revitalized the UX of a corporate blog, transforming it into a dynamic resource hub with improved navigation, readability, and user engagement.
Strategy grounded in hands-on experience
I've spent 10+ years working on websites from different sides of the table—design, writing conversion copy and learning UX—and gradually moved into larger website strategy and analytics. I've since led redesigns and web roadmaps, built content and search strategies, and worked across the technical and organizational realities of maintaining complex websites.
I'm comfortable moving between strategy and execution, partnering with developers, vendors, marketers and stakeholders to turn an idea into something that can actually work.